Brand Guidelines

  • Clear Space

    It's important to give our logo breathing space. Please make sure there is a minimum space equal to the height of the 'W' around it at all times.

  • Do's & Dont's

    To make sure we maintain brand consistency, it's important that the logo is treated properly. Here are some things that must be avoided.

    Do not rotate logo
    Do not rotate logo
    Do not make logo too small to read
    Do not make logo too small to read
    Do not change colour of logo
    Do not change colour of logo
    Do not add drop shadow to logo
    Do not add drop shadow to logo
    Do not use off brand background colours
    Do not use off brand background colours
    Do not crop logo
    Do not crop logo
  • Social Media Avatar

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  • Typography - Archivo

    We use Archivo Black for all headings, subheadings and large quotes. Archivo Black must always be used to communicate key messaging. Archivo Semi-Bold is an alternative for sub-headings and introductory text.

  • Typography - Barlow

    Barlow is our supporting font and is used for introductions and body copy.

  • Colours - Primary Palette

    Our primary colour palette consists of two colours, the brand red must always retain the core focus of the brand.

    Wales Red
    • Pantone
    • CMYK
    • RGB
    • HEX
    Black
    • CMYK
    • RGB
    • HEX
  • Colours - Secondary Palette

    Our secondary colour palette adds vibrancy and punchiness to the brand. These should be used to enforce different event types and give depth to the brand.

    Blue
    • Pantone
    • CMYK
    • RGB
    • HEX
    Green
    • Pantone
    • CMYK
    • RGB
    • HEX
    Salmon
    • Pantone
    • CMYK
    • RGB
    • HEX
    Tame Green
    • Pantone
    • CMYK
    • RGB
    • HEX
    Background Grey
    • Pantone
    • CMYK
    • RGB
    • HEX
    Dark Grey
    • Pantone
    • CMYK
    • RGB
    • HEX